"What shocked me the most, I think, was how many students flat out denied the existence of stereotypes in advertising. Of course, I am used to some skepticism on this topic but rarely have I ever had students deny the existence of racism and sexism in advertisements. One particular advertisement that ruffled my students’ feathers was the Nivea Re-Civilize Yourself advertisement, which was part of their Look Like You Give a Damn campaign. The advertisement features a black man tossing away a mask of his former “scraggly” self with the words “Re-civilize yourself.” The mask is not just scraggly – it also has an afro. The message seemed obvious to me. To my students, not so much."
Are Students Afraid of Discussing Stereotypes?